When innovating products, everyone now has access to similar tools & data. What is driving efficiency & consumer trust is how well data, tools and teams work together - and get that right data out to consumers and the AI agents they use. Finding the gaps in how your teams and your innovation actually work, looping back and forth- the way this lotion did - is usually the real unlock. Where does your org’s version of “another Excel sheet" used in-lieu of digital show up? Which