Your tool is "Live". The midnight deadline has your teams scrambling with excels.
- Aug 24
- 1 min read
It's 11pm. She's not in the new PIM system. She's in a spreadsheet she built herself, because the "single source of truth" still doesn't have Blinkit's image spec, because her launch date isn't waiting for a ticket to close.
At another late night prep session , the PIM lead stares at the same number he'll explain in tomorrow's review: 30% adoption, already 11 months post go-live. "We've followed the requirements, we've trained everyone on the tool, mandated. Its still not being delivering".
Most digital transformations in product data fail even when there is a "stick". Its because change management is treated as "more communication" - multiple emails, training decks - instead of sitting down and working through with people: what would it take to help her adopt at 11 pm in the night when there is a launch deadline - to build the trust that its been built for her team.
Where is excel still the trusted part of your org, even when the tool is "live"?
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